- Sydney-based senior marketing specialist
When your
CRM HubSpot Email Marketing AI Setup
needs work, say Hey E.
Hey-E Marketing builds systems that help turn your prospects into clients.
I partner with businesses and agencies to fix the CRM, AI adoption and email work that often gets under-scoped, underused or left half-done. Strategy, execution and practical AI-enabled support, without the overhead of a full-time hire.
No obligation. Just a quick conversation to see whether I can help.
12+
Years in CRM, HubSpot and email marketing
50+
Businesses supported across Australia
30+
HubSpot projects delivered across industries
- THE PROBLEM
Your HubSpot is a mess
No segmentation, duplicate contacts, broken pipelines, tracking gaps, no clear lifecycle structure.
You’re paying for a platform that isn’t doing the job.
Email strategy isn't strong
Campaigns go out when someone gets around to it. No nurture, no onboarding, no re-engagement.
Your leads from paid ads are going stale. Revenue is quietly leaking.
AI adoption is a struggle
You’ve got the tools but not the systems, process to make AI work across your team.
No one has the time to ensure every team member is AI proficient.
- Who this is for
Built for the people making things happen.
I’m not the right fit for everyone and that’s deliberate. Here’s who I do my best work with:
01
In-house Marketers
Marketing Managers, Heads of Marketing and CMOs who need a trusted specialist to execute the CRM and email strategy they don’t have internal bandwidth for.
- CRM ownership & optimisation
- Email marketing implementation
- AI Team enablement
02
Founders
Scaling businesses that need to get their marketing infrastructure right before it becomes a bottleneck, without hiring a full-time expert.
- GTM support & advisory
- CRM implementation
- Foundational email programs to keep leads warm
03
Agency Partners
Agencies that need a CRM and email specialist to support client projects. I operate as your senior partner without disrupting your client relationships.
- White-label delivery
- Overflow project support
- Senior specialist input on pitches
Hi, I'm Eshita Durve. Most people call me E.
Over the years, “Hey E” kept landing in my inbox.
Hey E, can you fix this HubSpot setup?
Hey E, can you map the email nurture flow?
Hey E, can you sort out the lifecycle stages?
With 12+ years of experience in agency and client-side marketing leadership roles, I bring both, strategy and hands-on execution to deliver projects end-to-end.
I’ve been using HubSpot since 2014 and have helped send close to 5M emails through client projects. Built an AI training program for in-house marketers for one of the most awarded digital agencies in Australia.
I love partnering with teams where my work can make a direct impact on visibility, efficiency and revenue.
Trusted by teams across Australia
I’ve worked with startups, growing businesses, established teams and agency partners across a wide range of industries including professional services, SaaS, finance, property, education and more.
- SERVICES
Specialist work, delivered properly.
I bring deep, focused expertise in CRM, lifecycle marketing and practical AI for marketers. Each engagement is scoped well, executed with senior-level care and delivered with documentation and training.
CRM & HubSpot implementation
Full platform setup, CRM migrations, database management, lead workflow automation, lead scoring, form integrations, reporting and ongoing optimisation. I help you build a CRM foundation that supports your sales and marketing engine, not add to unnecessary admin.
Lifecycle email & automation
Onboarding sequences, nurture flows, retention campaigns and re-engagement programs, mapped to your client’s buyer journey. I develop the strategy, write the emails in your brand tone, build and deploy them in your email platform.
AI adoption for marketers
Set-up your ChatGPT and Claude accounts for success. Learn the power features within each tool. Build custom GPTs/Projects with tried-and-tested ‘skills’ and ‘instruction’ templates. Move away from AI slop, improve productivity, save hours and get a better marketing output.
CRM, email & marketing automation platform expertise
The best CRM, automation, or email platform means little without the right strategy behind it. My approach is people first, systems second, because without clear logic, customer-focused messaging and solid lead and deal management, even the best software will fail you.
- let's work together
Flexible, but always scoped clearly.
Most work is scoped as a project, so you’re investing in specialist delivery and outcomes instead of watching the clock every time you need support.
Project-based
A defined scope with clear deliverables, timeline and outcome. The most common way to engage. Ideal for CRM set-ups, email strategy and campaign builds.
Ongoing support
A couple of days per month. Flexible specialist time for agency partners and businesses with variable or ongoing needs that don’t fit a fixed project scope. Ideal for AI Adoption programs.
Focused session
A short sprint to diagnose a problem, map a roadmap, get a clear recommendation or analyse a report. Everything to maintain momentum without committing to a build.
- MY TAKE on AI
AI where it helps. Judgement where it matters.
AI for CRM and email is great!
But it can only take you so far… every recommendation still needs to make sense, work inside the platform and land with the right audience. AI does not replace clear thinking, sound strategy or manual checks in platform.
Most CRMs and email platforms now come with built-in AI features. I embrace the possibilities and take accountability for my output.
Faster delivery
Speech to text, copy variations and repeatable tasks so I can focus on your strategy, audience and quality control.
Better consistency
Data import logic, tone of voice, automation and workflow design are more thorough across all work for you and agency clients.
Stronger handovers
You receive clean and complete documentation of what was built and why. Plus, how to make changes yourself.
- why choose Hey-E
Here's what makes this different
Specialist depth in CRM & Email
I’ve done the thinking work and the grunt work to make these channels perform for scores of businesses. I’ve made all the mistakes you can think of, which are now rebranded as experience.
Strategy plus execution
No fancy presentations without delivery. No work without understanding the big picture. I plan, build, ship and take accountability for the work we’ve agreed upon.
Clean handover, every time
Documentation, training, and assets transferred to your team. You will own the capability, not just the output. Especially when it comes to AI.
Faster than a traditional agency
You don’t have to deal with account management layers or things getting missed in briefs as they pass hands. Direct, senior-level delivery, without the overhead.
Words from people I've worked with
James Lawrence
Founder & Director,
Rocket Agency
Anyone considering working with E will be in very safe hands!!!!
Eshita has played a massive role in Rocket’s growth.
She is a wonderful person and an impressive professional. She’s smart, quick, blends technology/marketing and business, and brings commercial thinking that drives real business impact.
She has been instrumental in elevating our CRM and email capabilities, helping clients move beyond surface-level activity to truly close the loop on performance reporting and ROI.
Cameron Tanner
Director, Global Sales Enablement
Cisco
You have found a winner, congrats!
Eshita’s combined understanding of the art of selling and the modern buyer’s journey make her an exceptional marketer. From inception to execution – she can deliver results.
Her customer obsession makes sure clients are being marketed to in a way that is meaningful and adds value.
I love the way she is a hustler to make sure leads do not decay!
Brittany Smith
Business Director,
Publicis Media
One of the strongest marketers to be going around!
Eshita is one of the hardest working people I’ve come across. Her dedication and passion for solving problems, driving real business results, and servicing her clients is second to none.
She has a powerful combination of strategic thinking, technical knowledge, and stakeholder management. On top of this all, she is also a delight to work with, which is why she is able to effectively understand what a business needs and deliver on that.
Chris Tyrell
CEO,
Tyrrell’s Wines
I’d recommend Eshita if you’re looking to get real value from your CRM.
We’re so pleased to have engaged E during the implementation process of HubSpot.
Rather than just showing us features, E took time to understand our specific business model, our sales processes, and how our team actually adopts new tools.
E helped us see what HubSpot could genuinely do for our business and gave us realistic ideas for encouraging our team to engage.
- GETTING STARTED
From the first chat to delivery
01
Intro call
A short chat to check fit and understand your situation. If I can’t help you, I’ll be clear from the get-go.
02
Brief and scope
A briefing document and call to confirm the scope, outcomes, timeline and dependencies.
03
Proposal
Clear pricing, deliverables and exceptions. Work begins once you’re onboard and payment is made.
04
Delivery
I’ll drive the engagement end-to-end. I’ll work with your team, when needed to get things over the line.
05
Handover
I’ll hand over docs, training and assets to your team at the end of the project. We celebrate!
Need help with CRM, Email marketing or AI adoption? Say Hey-E!
Book a 15-minute fit check and tell me what’s going on. I’ll ask a few questions, suggest the most sensible next step and tell you honestly if I’m not the right fit. Alternatively, send me an email directly and I’ll get back to you promptly.